92 Degrees Coffee is brewing up big changes in the Midlands, with plans for significant expansion through its newest franchise partners, Simon and Sue Hedaux. The entrepreneurial duo brings years of expertise from prominent retail brands, making them a strategic addition to the fast-growing coffee chain.
Founder Jack Brewitt recently shared the news on LinkedIn, expressing his excitement for the partnership. “I cannot wait to bring Damn Fine Coffee™ to new areas across the UK and one day internationally alongside our brilliant franchise partners,” he said.
The Hedauxs are set to develop between 10 and 15 locations across the Midlands, aiming to create vibrant community coffee hubs. Their move into the coffee sector follows a track record of building efficient, customer-focused retail operations. “Joining the 92 Degrees family is a natural next step for us,” said Sue Hedaux. “We believe in building strong, efficient operations that deliver exceptional value.”
Founded in Liverpool, 92 Degrees Coffee has already grown to more than 20 company-owned locations and is still in the early stages of its franchise rollout, which began earlier this year. The company’s strong brand identity and operational model have attracted over 1,000 franchise enquiries, including interest from Europe and the US.
The franchise offers comprehensive training, operational guidance, and marketing support to ensure partners can launch and grow successfully. Whether they are seasoned operators or newcomers to the coffee industry, franchisees are encouraged to bring ambition and community spirit to the brand.
With the Hedauxs now leading the charge in the Midlands, 92 Degrees Coffee is positioning itself as a major contender in the UK coffee market, with eyes set on both national and international expansion.
