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BaseCamp Brands Disrupt Thrifting with Chic Resale Stores

BaseCamp Franchising, led by co‑CEOs Tyler and Zach Gordon, has achieved remarkable growth with its resale brands Uptown Cheapskate and Kid to Kid. With 260+ stores, $250M in 2024 sales, and robust unit profitability, the company is capitalizing on a booming secondhand market forecast to exceed $367B globally by 2029. A franchisee-first approach and strong operational systems underpin its success.