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How Neighborly’s CMO Stacy Lynn Bourgeois Juggles 19 Franchise Brands Without Dropping the Ball

At Neighborly, CMO Stacy Lynn Bourgeois oversees a diverse portfolio of 19 home-services brands and thousands of franchise locations. She applies her background in operations, product, and marketing to balance brand autonomy and system-wide coherence. Her strategy highlights how franchise networks can integrate data science, customer insight, and brand personality into scalable marketing.