Franchise Industry NewsGorilla Dash
8 months agoIsland Flavor Meets Instant Fame: Hawaiian Bros’ Marketing Magic
Hawaiian Bros, an emerging fast casual restaurant concept founded in 2018, is leveraging full-funnel digital marketing and grassroots efforts to strengthen its brand and connect with customers. Chief Marketing Officer Shannon Scott outlines how the company uses platforms like TikTok and Instagram to showcase its culture and food while fostering community engagement. This approach supports both customer loyalty and franchisee success.