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Überrito Fresh Mex Bets Big on Houston with 10 New Locations in Strategic Partnership
Franchise Industry NewsGorilla Dash
2 years ago

Überrito Fresh Mex Bets Big on Houston with 10 New Locations in Strategic Partnership

Überrito Fresh Mex is set to expand its Tex-Mex empire in Greater Houston with 10 new restaurants, thanks to a strategic partnership with Fort Bend Restaurant Group (FBRG). Comprising industry veterans, FBRG brings a wealth of experience to the table, cementing Überrito's growth strategy. Known for its diverse menu offerings, Überrito caters to a wide range of tastes, promising something for everyone, from meat lovers to vegans. Each location offers a complete dining experience, with the option for breakfast, lunch, and dinner, outdoor patios, and a selection of beers and margaritas. President and COO, Greg Snodgrass, is excited about this partnership, seeing it as a perfect fit for Überrito's journey towards success in Greater Houston.

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