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Little Swimmers Trade in Bikini for Bedtime: Puddle Ducks' PJ Week

UK swim franchise Puddle Ducks converted a routine lesson into a charitable awareness initiative by inviting children to swim in pyjamas. The event enabled practical training in being immersed fully clothed while simultaneously supporting a hospital-pyjama charity drive. The campaign raised over £17,000 and gathered 1,200 new pajama pairs, reinforcing how franchisors can blend education, branding, and community impact.