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How Five Iron Golf's CMO Jed Lewis is Driving the Sport into the Urban Future - One Swing at a Time

Jed Lewis, CMO of Five Iron Golf, deftly markets urban golf experiences to both pros and casual players amid the sport's resurgence. With 45 million participants in 2023, the landscape has evolved, highlighting Five Iron Golf's technology-driven approach across diverse settings. Their strategy emphasizes comprehensive customer journeys, meticulous research, and collaboration, ensuring brand identity while adapting to local markets. Social media and influencer partnerships enhance engagement, demonstrating that golf marketing can be both exciting and effective. Lewis advises aspiring marketers to blend data insights with creativity, always seeking improvement.