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Plus Fitness Hits 200 Clubs in Australia, Eyes 300 with Tech-Driven Growth

Plus Fitness, part of the Viva Leisure Group, has marked its 200th Australian club with the opening at Mambourin in Victoria. The chain plans to open six more clubs in Victoria and New South Wales, leveraging new platforms such as the Digital HUB and a Member ID App to improve operations. These moves align with its goal of 300 clubs and 300,000 members in five years and show how technology is becoming central to franchise gym growth.