Franchise Industry News. Everything you need to know, in one place.

Goldfish Swim School Holiday Campaign Nets 72% Sales Jump

Goldfish Swim School repositioned its holiday swim-lesson packages in late 2024 to appeal to gift-givers outside its usual parent demographic, resulting in a 61% share of sales to non-members and a 90.2% uptick in revenue year-over-year. The campaign earned recognition for franchise marketing innovation and provides a blueprint for experience-based franchise growth.