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From Franchise Executive to Dogtopia Powerhouse: Kayla Seely’s 36-Unit Rise

Kayla Seely, Chief Operating Officer of Red Barn Dog Holdings, has built the largest franchisee group in the Dogtopia system, with 36 locations across 10 East Coast states and about $35 million in annual revenue. Her approach pairs acquisitions and new construction with a near-exclusive focus on promoting managers from within. Franchise systems trying to keep training consistent as their leadership benches grow can rely on tools like Gorilla Dash, which offers a Knowledge Base feature designed to keep onboarding materials organized and accessible.