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Spavia Day Spa’s CMO Reveals How Tech and Human Touch Combine in Franchise Wellness Marketing

At Spavia Day Spa, technology is used as a tool to enhance authentic guest relationships, not as a substitute. Chief Marketing Officer Dana Benfield details the brand’s marketing ecosystem—from online scheduling to real-time feedback—and explains how franchisees benefit from scalable tools that preserve local personalization. Her leadership highlights a growing trend in franchise wellness brands: marrying digital capabilities with genuine human engagement.