Franchise Industry NewsGorilla Dash
10 months agoAnytime Fitness Teams Up with Women's Asian Cup: Gym Meets Game Day
Anytime Fitness has been appointed the Official Regional Partner of the AFC Women’s Asian Cup Australia 2026™, a move that places the fitness franchise at the heart of a major sporting event. The partnership will see the brand power the tournament’s volunteer programme, recruit centre-circle banner bearers and embed its presence across fan and community experiences. For franchise brands, this signals a trend toward aligning with large-scale sporting platforms to amplify national visibility and brand purpose.