Franchise Industry NewsGorilla Dash
last yearWingers Alehouse Breaks Sales Record After Stunning Makeover
Wingers Alehouse in Burley, Idaho, achieved record-breaking first-week sales of over $100,000 following a launch featuring a modern-industrial redesign and extensive community engagement. CEO Eric Slaymaker praised the new team’s performance. Franchisee Brad McDougal implemented local marketing tactics, while designer Summer Bell and House & Haven Design crafted a concept that honors small‑town values and regional craft beer culture.