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last yearBloomin' Blinds’ CEO Jeff Wharton Unveils Blueprint for Tech-Powered Expansion
Jeff Wharton, named CEO of Bloomin' Blinds in August 2024, is advancing a strategy centered on technology, operational excellence, and franchisee empowerment. The company now operates in over 150 territories with more than 80 locations and is launching BloomScale, an AI-powered platform designed to streamline performance and service. Its next phase will emphasize sustainable growth, innovation, and franchisee profitability.