Great Clips Launches “Chief Back‑to‑School Officer” Campaign with A.J. & Big Justice

In a stroke of marketing genius, Great Clips is promoting its back-to-school campaign by searching for an honorary Chief Back-to-School Officer. This initiative aims to spotlight how the brand’s mobile app can alleviate parental stress as summer ends and school begins. Parents are encouraged to nominate their savvy children aged 5 to 14, who’ve mastered the arts of calm and creativity amidst the back-to-school frenzy.

To apply, parents simply submit a story showcasing their child's contributions to a smoother transition into the new academic year at GreatClips.com/BacktoSchool. Not only will the standout kid receive the prestigious title and a generous $10,000 education fund, but also the gift of complimentary haircuts for the school year—essentially a win-win.

As an added incentive, parents will receive a $2 off coupon for their own child’s back-to-school haircut upon submission—let's face it, every dollar saved counts amidst a whirlwind of school supplies and new shoes!

To further amplify their campaign, Great Clips enlisted popular TikTok influencers A.J. and Big Justice Befumo to mirror the excitement of family haircuts in a fun way; their appearance at a Minneapolis salon will be featured across digital platforms to encourage other families to join in the back-to-school spirit. This is part of a broader strategy that captures the essence of the chaos that this season often brings.

With technology leading the charge, Great Clips uses innovative tools like Online Check-In, allowing families to reserve salon spots in advance, thereby reducing wait times and stress. Kids can now get their favorite haircuts without a hitch, thanks to Clip Notes®, tracking their haircut history no matter which stylist they visit. In essence, Great Clips isn’t just about haircuts; it’s about crafting a stress-free school transition for families.