Digital experience platform (DXP)
Gorilla Dash vs Core dna
Two different starting points — one honest comparison, including where each fits best.
Their starting point
Core dna is a digital experience platform — a content and commerce system for running franchise and multi-property websites, with brand governance, content inheritance and ecommerce at its centre.
Our starting point
Gorilla Dash treats websites as one part of running the network. The same platform that publishes every location site also captures the enquiries, tracks the calls, runs the CRM and campaigns, and reports the sales those sites produce.
Why networks choose Gorilla Dash
The website is the front door, not the whole house
Location sites, enquiry capture, call tracking, CRM, marketing execution and sales reporting are one system — the site feeds the network, not a separate stack
Built for franchisees, not just head office
Every location gets its own dashboard, leads, reviews and campaigns — with unlimited team members per location, not per-seat licensing
Attribution to the sale
A visit that becomes an enquiry that becomes a sale is one thread in one database — website analytics alone cannot tell you which pages make money
Published per-location pricing
From USD $52 per location per month, published on the pricing page — no quote cycle to find out what it costs
Where Core dna may be the better fit
- Content-heavy digital experiences where the website itself is the product
- Teams wanting a developer-oriented DXP with headless content delivery as the core need
What's in the Gorilla Dash base platform
- ✓Franchise & unified websites
- ✓Website enquiry capture & management
- ✓CRM — contacts, deals pipeline, tasks & communications
- ✓Call tracking for inbound leads
- ✓Email marketing
- ✓SMS messaging
- ✓Social media posting
- ✓Reviews & reputation management
- ✓Promotions & competitions
- ✓Knowledge base & resource library
- ✓Recruitment
- ✓Dashboards, reporting & benchmarking
On pricing
Core dna pricing is quote-based — confirm current pricing with the vendor. Gorilla Dash is published: from USD $52 per location per month, unlimited team members.
See PricingMore comparisons
Comparisons are based on publicly available information at the time of writing — always confirm current details with each vendor.
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