A page built centrally can be marked tribe customisable or team member customisable, which lets a location edit their own version of it without touching anybody else's.
What to open up
| Open it up | Keep it central |
|---|---|
| The local about page — their team, their premises, their story. | Anything with brand positioning or claims on it. |
| Local service pages where the offer genuinely differs. | Pricing, guarantees and legal pages. |
| Local case studies. | The home page. |
Versions
The tribe versions and team member versions of a page show you who has customised it. It is worth looking through them occasionally — it tells you what locations actually needed, which is usually a hint that the central page is missing something.
The trade-off
A CUSTOMISED PAGE STOPS INHERITING YOUR CHANGES