Creating a website — Gorilla Dash

Most organisations run one website. A second is worth creating when a genuinely different brand or market needs its own — not to give one tribe a variation, which local pages already handle.

The basics

Field	What it is
Website name	How you recognise it in Gorilla Dash.
Website URL	Where it lives.
Business name	What appears as the business on the site.

Base paths

Base paths decide the shape of the addresses for the parts of the site generated from your data — products, categories, ranges and tribes. They set what sits in front of each one, so a product page reads the way you want it to.

SET THE PATHS BEFORE YOU LAUNCH, NOT AFTER

Changing a base path changes the address of every page underneath it. Anything already indexed by search engines, linked from elsewhere or printed on a leaflet breaks — and you will need redirects for all of it. Decide early.

Connecting tribes

A website serves the tribes connected to it. Connect them all, or pick the ones this site covers — see the connected tribes guide.