The website chatbot — Gorilla Dash

The chatbot sits on your website and answers visitors' questions from your own published content — the pages on the attached websites, and your FAQs. It can also capture an enquiry from the conversation.

Setting one up

Give it a name visitors will see.
Choose where it appears on the page — bottom left or bottom right.
Set its colours so it belongs to the site.
Decide what details it should try to collect, and how hard to push for each.

It is only as good as your content

It answers from your published pages and FAQs. A thin site produces a chatbot that cannot help — which is a strong practical argument for writing the FAQs your team answers by phone every week.

Collecting details

PUSHING TOO HARD LOSES THE CONVERSATION

A visitor who came for an opening time and is asked three times for their phone number closes the window. Ask for what you need to follow up — usually a name and one way to reach them — and let the rest go.

Watching it

Conversations and message counts are recorded. Read a few each week: the questions people ask are the pages you should write, and the answers it got wrong are the content that needs fixing.