A vendor can publish training materials to the network, grouped into their own categories. It is the most useful thing most vendors can offer and the thing fewest of them do.

What works

• How to use the thing you sell, from the people who make it.
• Getting started material for a tribe who has just bought.
• The mistakes customers make — the most-read training material any supplier produces.
• Short. A tribe manager watches five minutes, not an hour-long webinar recording.

Keep it as training, not as a sales deck. A tribe who learns something useful from you remembers who taught them.

Enquiries

Enquiries from tribes come back to the vendor. They are the measure of whether a listing is working, and the number to bring to a renewal conversation — for both sides.