The profile is the listing your network sees. It is the vendor's shop window, and most of them are far too vague.
| Field | What it is for |
|---|---|
| Vendor name | The trading name tribes would recognise. |
| About | What you supply and who you suit. Two paragraphs, not a company history. |
| Website | Where tribes go to look properly — also the source for the website import. |
| Categories | Where you appear in the directory. |
| Keywords | What somebody would search for who does not know your name. |
| Logo and imagery | A directory of unbranded entries is a directory nobody browses. |
Write for a tribe, not for a procurement panel
The person reading this runs one site and has ten minutes. Say what you sell, who you already supply in this network, and what makes you worth a call. Leave out the mission statement.
Categories and keywords do the finding
Most tribes arrive at the directory looking for a thing, not a company. Choose the categories that genuinely describe you and add the words people would actually type — including the everyday ones your industry avoids.
A HALF-BUILT PROFILE COSTS YOU ENQUIRIES
Tribes contact the vendors whose listings answer their question. A profile with no products and a paragraph of marketing language is skipped for the one underneath it.