The products and services list is the part of a vendor profile that answers the question a tribe actually has: do you sell the thing I need?
Listing them well
- Name things the way a customer would ask for them, not by your internal product code.
- Group them into product categories so a long list stays browsable.
- Say what it is for. A name alone tells a tribe in another trade nothing.
- Include the services, not only the goods — installation, training, maintenance are often what decides the purchase.
Keep it to what you supply to this network
A catalogue of four hundred lines is not more persuasive than thirty well-chosen ones. List what these tribes actually buy, and let the website carry the full range.
Keeping it current
A DISCONTINUED PRODUCT IS WORSE THAN A MISSING ONE