A listing that a tribe cannot act on is a listing that produces no business. Locations say where you can serve; contacts say who to ring.

Locations

Add the places you operate from or serve. In a national network this is what tells a tribe in one region whether you are relevant to them at all — and it saves you fielding enquiries from three hundred miles outside your area.

The contact directory

List real people with their role, email address and phone number. A generic info@ address is the slowest possible route into your business and the most common reason a keen tribe goes elsewhere.

• Name who handles new enquiries.
• Name who handles support for existing customers — they are rarely the same person.
• Where you serve several regions, say which contact covers which.