An announcement is a short message from a vendor that appears to users across the network as they work — a new product, a price change, a promotion, a training date.
It is shown sparingly, on purpose
A user sees an announcement at most once in a 24-hour period, across every tribe they work in. That is deliberate: an announcement panel that appeared on every screen would be dismissed without reading within a week.
Which means you get roughly one shot per person per day. Spend it on something they would care about.
What is worth announcing
| Worth it | Not worth it |
|---|---|
| A genuine offer with a deadline. | "Follow us on social media." |
| A product that solves a problem these tribes have. | Company news that affects nobody outside your business. |
| A training session with a date and a link. | A restatement of what your listing already says. |
| A supply or price change they need to plan around. | Anything you posted last month. |
Writing one
- One idea. An announcement with three offers has none.
- Say what it is and what to do about it in the first line.
- Put a deadline on anything time-limited — it is the reason people act rather than close it.
MIND THE PUBLISH WINDOW