Alongside tribe types and tribe groups there are three more ways to organise tribes, each doing a different job.
| What it is for | |
|---|---|
| Regions | Your own geographic grouping — a filter on the tribe list and a dimension in reporting. |
| Tags | Free-form labels for anything types and regions do not cover. |
| Territory | The area a tribe actually covers, as postcodes or a drawn boundary. |
Regions
Managed under Manage Tribe Regions and assigned on each tribe. A tribe can belong to more than one. They appear as a filter on the tribe list and as a column in Tribe Results and the status export.
Tags
Set on a tribe's admin settings. Use them for the things that cut across your structure — "flagship", "drive-through", "acquired 2026". Deleting a set of tags removes all its values from every tribe, so treat that as permanent too.
Territory
On the Address & Territory tab you can list Territory Postcodes / ZIP codes or draw a boundary on the map. This describes the area a tribe serves rather than where it sits, which matters when you are deciding who a lead belongs to.
Alternate addresses
The same tab holds additional addresses — a workshop, a second entrance, a postal address — each with a name, status, full address, coordinates, phone and description. The main address stays the one customers see; these are for your own records.