Publishing depends entirely on connections, and connections lapse. Checking them takes a minute and saves a campaign.
What has to be in place
- Somebody has connected their account for each platform.
- The right pages are linked to the organisation or tribe that should post as them.
- The connection has not expired.
All three are needed. A connected account with no page linked publishes nothing, and an expired connection fails silently at the moment a scheduled post is due to go.
Checking a tribe
A tribe's social connections screen lists its channels and their state. Anything marked as expired or needing attention should be fixed before the next scheduled post, not after it fails.
Across a network
At organisation level, the connection status report shows every tribe at once — which is the only practical way to spot the four tribes out of forty whose Facebook connection quietly lapsed last month.
MAKE IT A ROUTINE
Glance at the status report at the start of every month, and before any campaign that matters. A lapsed connection found in advance is a two-minute fix; found afterwards it is a campaign that never ran.