Business information is the profile behind your posts: the name, description, address and contact details that appear on your listings. For most local businesses it brings in more customers than the posts do — people search, find the listing, and act on what it says.
What it holds
| Detail | Notes |
|---|---|
| Business name | Exactly as it trades. Not the legal entity, and no keywords stuffed on the end. |
| Description / about | What you do, in plain language, in the first sentence. |
| Address | The address customers come to. |
| Contact details | A number that gets answered during the hours you publish. |
| Payment options | What you accept. |
| Service options | Delivery, collection, in store, catering and the rest, where they apply. |
Keep every tribe accurate
Each tribe has its own business information, because each has its own address, phone and hours. A network where half the listings show head office's number sends local customers to the wrong place.
A WRONG DETAIL IS WORSE THAN A MISSING ONE
Write the description for a person
Say what you do and who for, in the first line. Keyword-stuffed descriptions read badly to customers and do not help with the platforms either.