Consent — who gets texted

A CONTACT WITH NO CONSENT RECORDED WILL BE TEXTED

Gorilla Dash treats "we have never asked this person" as permission to send. Only an explicit no excludes somebody. That means importing a spreadsheet of contacts and sending a campaign texts every one of them, whether or not they ever agreed to hear from you. Read this guide before your first send.

The three states

State	Meaning	Will they be texted?
Opted in	They said yes.	Yes
Opted out	They said no, or replied STOP.	No
Not set	Nobody has ever asked.	Yes

Whether that is acceptable depends on where you are and how you got the number. In many places texting somebody who never agreed is against the law regardless of what the software allows. Gorilla Dash will not stop you; your regulator might.

Where consent comes from

Enquiry forms — when the tribe has SMS consent wording switched on, the answer is recorded.
Customer surveys — a consent question on a survey writes a record.
By hand — toggling SMS on a contact, which records who changed it and when.
A STOP reply — recorded as an opt-out automatically.
The carrier — if a network reports somebody already unsubscribed, that is recorded too.

Every change is logged on the contact's timeline as SMS consent: opted in or opted out, with the method. You can see the full history on the contact, and on the Consent tab of a phone number.

Asking properly on your forms

Each tribe can switch on SMS consent wording for its enquiry forms and set its own labels. Turning that on is the single most useful thing you can do — it turns "we assume they don't mind" into a recorded yes you can point at.

How STOP works

Every campaign message has an opt-out line appended automatically. When somebody replies with STOP — or STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT — they are opted out immediately, and their recent campaign records are updated to show it.

ONLY THE WORD ON ITS OWN COUNTS

"STOP please" or "please stop texting me" is not recognised — intent is not guessed from prose. Those replies are silently discarded and nobody sees them, so the person keeps receiving your campaigns. If a customer complains they asked to stop and it kept coming, this is why: opt them out by hand on their contact record.

A STOP from a number that does not match a contact in your organisation is dropped entirely. And a STOP opts somebody out — it does not add them to your blocked numbers list, which is a separate thing.