Tribe Results puts every tribe side by side — this year against last, for estimates, sales, conversion, website sales and open work.
The three cards
- Overview — active tribes, total sales this year against last, and the average conversion rate and work in progress as at last night's rebuild.
- Top Tribes by Sales This Year — the leaderboard.
- Tribe Sale Results — the full table, with a compact view and an export.
The active tribe count deliberately excludes paused and deleted tribes, and tells you how many of each it left out.
The columns worth understanding
| Column | Meaning |
|---|---|
| Website Sales | Sales credited to a website lead rather than walk-in or repeat. |
| Website Sale Share | That as a percentage — the honest measure of what your marketing is contributing. |
| Conversion Rate ($) and (count) | By value and by number of jobs. |
| Current WIP | Sold work still open as at last night's rebuild, by value and count. |
In the full view there is also a column per connected platform, so you can see which system a tribe's trading came through.
Do not divide the columns yourself
SALES AND CONVERSION RATE COME FROM DIFFERENT PLACES
The export
Export CSV gives you the table for a board pack or a spreadsheet. It leaves out the per-platform columns.
Using it well
Sort by Website Sale Share rather than by sales. The biggest tribe is usually the biggest for reasons that have nothing to do with marketing; the one converting the most website leads is the one doing something you can copy.