Where your sales figures come from

Gorilla Dash does not take your sales — your point of sale does. What Gorilla Dash does is read them in, attach them to tribes and customers, and report on them alongside your marketing.

A tribe is one location, branch or business unit inside your organisation — the word Gorilla Dash uses on every screen.

There is no way to enter a sale by hand

EVERY SALE ARRIVES FROM AN INTEGRATION

There is no "add sale" button anywhere, by design. If a sale is missing from Gorilla Dash it is missing from the connection, and the fix is in the integration or the point of sale — not here. Check the Connection Status Report first.

What connects

Each tribe connects to its own point of sale — among them CoreBridge, CoreBridge EVO, Kosmopos, Antera, Toast, NCR Aloha, Hoops, AIM, Franpos and ezCater. A tribe can have more than one.

Online store orders are counted separately

YOUR ONLINE STORE IS NOT PART OF "SALES"

Orders taken through your Gorilla Dash online store or a branded store are reported in their own figures and are never included in the Sales module. If you are trying to reconcile total trading, you need both.

How a sale finds its tribe

From the connection it arrived on — each connection belongs to one tribe. Orders that arrive without one are reported as Unassigned.

How a sale finds a customer

By matching the email address on the point-of-sale customer to a contact in Gorilla Dash.

A CAUSE OF ODD-LOOKING ATTRIBUTION

Where no email matches, the sale is attached to the first person on that point-of-sale customer record. On a shared company account that can be somebody other than the actual buyer, so a sale occasionally shows against a colleague.

Getting the most out of it

Map your sale statuses so Gorilla Dash knows which ones mean sold.
Map your point-of-sale referral types so sales can be credited to marketing.
Decide which platforms feed the headline graphs.
Read the guide on when numbers update before you compare two reports.