The reports available to you

The Reports module holds three reports plus the builders that feed graphs elsewhere in Gorilla Dash. There is no reports home page — opening the module takes you straight to Website Visitors.

The three reports

Report	Answers
Website Visitor Report	How many website visitors did each tribe get, month by month?
Lead Report	How many leads did each tribe get per day, week or month?
Initial Lead Source	Where did our contacts originally come from?

Website Visitor Report

Filter by tribe type, choose a start and end month, and sort — including by state, by tribe order, or highest and lowest nationally. Tribes without a state are grouped as No State Set, and visits not tied to a tribe appear as No Tribe. There is an Export to Excel button.

Lead Report

The most useful of the three. Pick a date range, group by Day, Week or Month, and choose a Lead Type — which comes from the datasets you have built. Your filter settings live in the web address, so you can send somebody a link to exactly the view you are looking at.

Initial Lead Source

THIS REPORT IGNORES DATES ENTIRELY

It counts every contact you have ever had, broken down by where they first came from. It is a lifetime picture, not a period one, and there is no way to narrow it to a date range and no export. Do not use it to measure a campaign.

Two menu items that lie

THE TWO GRAPH PAGES ARE CROSS-LABELLED

The menu item called Dashboard Graphs opens a page titled Report Graphs. The menu item called Graphs opens a page titled Dashboard Graphs. This is long-standing and deliberate, so it will not be fixed under you — just go by the page title once you are there.

Exports

Website Visitors and Lead Report both export to Excel, downloaded immediately rather than emailed. The export contains exactly the rows on screen, so set your filters first.

Reports are organisation-level

There is no tribe version of this module. Tribes see their own numbers on their dashboard instead.