Following up entrants — Gorilla Dash

An entry is a lead. The value of a competition is not the entries count, it is what happens to those people afterwards.

The follow-up statuses

On the tribe's entries screen each row has a Follow Up status:

Not Contacted — the starting point for every entry.
Hot Lead
Warm Lead
Cold Lead
Not Interested

Changing one confirms with Lead status updated. The count still sitting on Not Contacted a fortnight after a competition closes tells you whether the follow-up actually happened.

Entering advances the lifecycle stage

If you use CRM lifecycle stages, entering a promotion can move a contact along automatically — the rule is called When a promotion is entered. That means competition entrants land in your pipeline without anybody keying them in.

Marketing to entrants

Entrants are ordinary contacts, so two things become available immediately:

Where	What it does
Mailing lists	A Promotions filter — send to people who have entered these promotions.
Customer buckets	Rules for entered one of these promotions and has not entered these promotions.

ENTERING A COMPETITION IS NOT MARKETING CONSENT

Somebody handing over an email address to win a prize has not asked to hear from you every week. Your competition terms should say what you will send them, and every marketing email must still honour unsubscribes. Sending through a campaign or automation handles that; emailing an exported spreadsheet does not.