Only a heading is required, but a post is not worth publishing without a story and at least one good photograph. Everything else improves it.
The sections
| Section | Holds |
|---|---|
| Post Details | Author and status. |
| Post Content | The heading, the search engine title and description, the web address, the excerpt and the story itself. |
| Images | The photographs. |
| Client Details | The client's name and website, if you have permission. |
| Schedule | Post now or later, whether to include it in the digest, and whether to feature it. |
Standard or formatted
The story can be plain Standard text or Formatted with basic markup. Standard rejects any formatting at all, so pasting from a word processor or a web page will usually fail — paste as plain text, or switch to Formatted.
Clearing the web address can break its link
Getting it into the digest
Tick Include weekly digest. That makes the post eligible — it still has to be published, recent enough for the digest's age limit, and approved if approval is switched on.
Turning it into a social post
Create Social Post copies the post into a new social media post ready to schedule. A post with an empty story cannot be copied — write something before reaching for the button.
AI help
Both the excerpt and the story have an AI improve option with a custom prompt, and you can clear the AI changes if you do not like them. Useful for turning a tribe manager's three-line note into something publishable.