A store holds its own products. You create each one inside the store, saying where it sits and how it is presented and priced there — so a product you want in two stores is created in each of them, which also means the two can be sold on entirely different terms.
Open the store and you will find tabs for Products, Categories, Pages, Menus, Website and Tribes. Work through Categories first and then Products, whatever order the tabs sit in: a product needs a category to sit in, and a menu needs categories to point at.
Categories
Categories are how a customer finds anything. Build them around the way customers think about what you sell rather than around how your supplier organises its catalogue, and keep the list short enough to read without scrolling. A store with forty top-level categories is harder to shop than one with eight.
Adding a product
| Field | What it does |
|---|---|
| Product Name and Description | What the customer reads on the product page. |
| Product Categories | Where the product appears in the store. A product can sit in more than one. |
| Image and Gallery Image | The main picture and the additional ones. |
| Pricing | A choice of Unit Pricing, Bulk Pricing or Sku Pricing. There is no single price field — whichever you choose opens its own set of rows underneath. |
| Price Brackets | Under Unit Pricing: one row per quantity band, each with a Minimum Quantity, which is the number the band starts at, and the unit price above it. |
| Options | Choices the customer makes — size, colour, material. These change what is ordered rather than adding to it. |
| Extras | Things the customer can add, such as gift boxing, each with its own charge. |
| Additional Fields | Anything you need the customer to tell you about this product specifically, as Short Text or Long Text. |
| Additional Information | Further detail shown on the product page — sizing, materials, care. |
Menus and pages
Menus are the navigation across the top of the store. Build them from the categories you have already made, and resist adding an entry for everything — the menu is there to get somebody started, not to list the whole shop.
Pages are the content that is not a product: about us, delivery and returns, terms, contact. A store with no delivery page produces support calls that a store with one does not, so it is worth writing them before you open rather than in response to the first customer who asks.