Gorilla Dash

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When a payment fails

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Cards get declined, expire and get cancelled. Gorilla Dash retries on a schedule, tells the member, and then stops — and that last part is the bit worth knowing.

What happens, in order

  1. The charge is declined. A Failed Payment row is written to the ledger for the record — it is a zero-amount audit entry and does not change the balance.
  2. If the member has other saved cards, the next one is tried immediately.
  3. The member is emailed Your membership payment did not go through, with a button to update their details.
  4. It retries after 3 days, then 5, then 7.
  5. After four failed days it stops, and the member gets Action needed: we could not process your membership payment.

It stops permanently

NOTHING ON THE MEMBER LIST SAYS "WE GAVE UP"
Once the ladder is exhausted, that member is not retried again — ever — until a payment succeeds or a new card is added. They will sit there quietly accruing charges. The Needs attention strip on the dashboard is where they surface, under failing cards.

Getting them going again

Adding a new card resets the count and triggers a collection attempt immediately — so does a successful payment. That is the whole fix: get a working card on the account, by asking the member to use the link in their email or by requesting their details.

Failures that are not the member's fault

If the problem is your own gateway configuration rather than their card, the attempt is not counted against the retry ladder and the member is not emailed. They never see your setup problems.

Emails are throttled

A member gets at most one failed-payment email a day, however many cards were tried.