The Membership Gains & Losses card on the Recurring Revenue screen answers the question MRR alone cannot: is the number moving because you are winning members or losing them?
| Figure | Meaning |
|---|---|
| New Recurring | Recurring memberships that started in the month. |
| MRR Added | What they are worth per month. |
| Ended | Recurring memberships that stopped. |
| MRR Lost | What those were worth. |
| Net MRR | Added minus lost. The number that matters. |
| One-off Engagements | Non-recurring work started, counted separately. |
Why it does not tie to MRR exactly
Gains and losses count memberships that started or ended in each month, including ones that have since finished or paused. The MRR figure above counts only what is billing today. The two will not always move by the same amount, and the screen says so.
End memberships, do not delete them
DELETED MEMBERSHIPS ARE INVISIBLE TO THIS REPORT
Using it
Watch net MRR month on month rather than any single figure. Growing gross additions with a growing loss column is a retention problem that more sales activity will not fix.