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Email Marketing: All People list, unsubscribes, and co‑brand accounts

This article clarifies three common questions about the Email Marketing module.

Co-brand Stores: one account or two?

Co-brand locations have separate websites, enquiry streams, and contact lists for each brand. As a result, each brand uses its own account. You can copy email designs from one organisation to the other if you want to reuse a template across brands.

All People Mailing List

  • Any new contact is automatically added to the All People mailing list.
  • Mailing lists are dynamic and update automatically.
  • Contacts imported into your account are included in All People automatically.

Unsubscribe Behaviour

  • When a recipient unsubscribes from an email, they are automatically added to the Unsubscribe list.
  • Unsubscribed contacts are automatically excluded from mailing lists and from all subsequent campaigns.