Sending an email campaign in Gorilla Dash means assembling four things. They are separate on purpose: the same email can go to different lists, and the same list can be sent to again and again.
| Piece | What it is |
|---|---|
| Mailing list | Who receives it. Built from your contacts using filters, not typed out by hand. |
| What they receive. Built from a template in the email builder. | |
| Campaign | One send: this email, to this list, from this name, on this date. |
| Results | What happened — delivered, opened, clicked, bounced, unsubscribed. |
The order to work in
- Build the mailing list and check the recipient count looks sane.
- Build the email from a template.
- Create the campaign, pointing at both.
- Send yourself a test and read it on a phone.
- Schedule or launch it.
- Read the results a day or two later.
Organisation and tribe campaigns
A campaign built at organisation level can be pushed to your tribes, so each tribe sends its own version to its own customers. A campaign built inside a tribe covers that tribe only.
THIS IS NOT ONE-TO-ONE EMAIL
Campaigns are bulk marketing, with consent, unsubscribes and deliverability handled properly. Writing to one customer is a job for the CRM, from your own mailbox.