Every marketing email needs a footer that says who sent it and how to stop receiving it. It is set once for your campaigns rather than rebuilt in every email.
What belongs in it
- Who you are — the trading name people will recognise.
- A postal address, which most anti-spam laws require.
- A clear unsubscribe link.
- Anything your industry or country requires on commercial email.
Never remove the unsubscribe link
HIDING IT COSTS YOU MORE THAN IT SAVES
Keep it plain
Small, quiet text and a visible link. A footer that tries to be another advert makes the email longer, hides the thing people are looking for, and does not sell anything.