A task nobody knows about is a task nobody does. The CRM notifies the person a task is assigned to, so work handed over actually lands.
Who is told
The assignee — the person whose name is on the task. Not the person who created it, and not the rest of the tribe. If you want a colleague to know about something without owning it, @mention them in a note instead.
When somebody says they were not told
| Check | Why |
|---|---|
| Is the task actually assigned to them? | An unassigned task notifies nobody at all. |
| Is their team member profile linked to their login? | A team member who is not linked to a user account cannot be notified. |
| Are they in this tribe? | Assignment offers the tribe's CRM team members; someone removed from the tribe stops seeing its work. |
The list still matters
Notifications are a prompt, not a system. The reliable habit is opening Due Today or Overdue every morning — it does not depend on anyone noticing a message.