Custom company fields hold whatever your business needs to know about an account that the standard fields do not cover — an account number from another system, a contract renewal month, a delivery instruction, a franchise territory.
Setting them up
Create them once for the organisation in CRM Settings, and every tribe records the same thing the same way. Pick a list of options over free text wherever you can — free text cannot be filtered or counted reliably.
Where they appear
- On the company form when you create or edit an account.
- On the company profile, under Additional Fields.
- In the company import's column mapping.
BEFORE THE IMPORT, ALWAYS
Company field or contact field?
Put it on the company if it is true of the business — the account number, the territory, the contract. Put it on the contact if it is true of the person — their preference, their role, their birthday. Recording a business fact on every contact means updating it in five places when it changes.