Grouping numbers into campaigns

A tracking number on its own tells you a call happened. A campaign tells you what produced it. A campaign in Gorilla Dash is simply a label you attach to one or more tracking numbers, and once numbers carry labels the dashboard can group calls by them.

The usual arrangement is one campaign per source of traffic you would make a decision about. Most networks end up with two or three: the number published on paid advertising, the number on the website for visitors who arrived through search, and sometimes a third for print, signage or directories. Creating a campaign for every individual advertisement is possible but rarely useful, because each one needs its own rented number.

Creating a campaign

Select Calls in the left-hand menu, then Manage Campaigns.
Select Create Campaign.
Give it a Campaign Name. Use the name you would use in a meeting — "Google Ads", "Website", "Yellow Pages" — because this is the name that appears on the dashboard.
Choose a Type: Paid, Organic or Other.
Save.

The Type is a label rather than a grouping. It shows in the campaigns list and beside the campaign name in the tribe Calls filter, so you can tell at a glance which campaigns cost money — the dashboard itself groups calls by campaign name and does not read the Type at all. Choose Paid for anything with a media cost behind it, Organic for search and word of mouth, and Other for everything that is neither.

Putting numbers into a campaign

Campaigns are attached on the Assign Numbers screen, not here. Find the number, select its Campaigns box, and choose the campaign or campaigns it belongs to. A number can carry more than one label, which is occasionally useful — a number on a paid listing in a directory might reasonably be both — but a number carrying several labels is counted under each of them, so use it sparingly or the totals stop adding up the way people expect.

Filter Campaigns at the top of the Assign Numbers screen shows only the numbers carrying a chosen label, which is the fastest way to confirm you have tagged everything you meant to.

Renaming a campaign changes your historical reporting

The dashboard groups calls by the campaign as it is named today, not as it was named when the call arrived. Renaming "Google Ads" to "Paid Search" therefore renames it across every past period as well. That is usually what you want, but it does mean a report you circulated last month will not match the screen afterwards.