Almost nothing in a branded store is one fixed thing. A shirt has sizes; a bag might have a name on it; a jacket may come with an optional logo position.

Options and extras

• Select one — the buyer picks a single choice, like a size.
• Select multiple — they can pick several.
• A text field on an extra — where you need them to type something, like a name for personalisation.

Options can carry their own price, so a larger size or an added embroidery costs what it should rather than being absorbed.

Getting personalisation right

Sizes

• Use the size names the buyer sees on a label, not supplier codes.
• Put children's and adults' sizes in an order that reads sensibly, not alphabetically.
• Link to a size guide from the description. It prevents the most expensive kind of return.