A branded store should look like the client's shop, not like yours. The style tab carries their logo and colours; the pages carry their words.
Style
- Use the client's own logo, on a background that suits it — a logo built for white paper disappears on a dark header.
- Take the colours from their brand rather than approximating them.
- Check it on a phone. Most orders are placed on one.
Pages
Each page has a name, a slug, a heading, a sub-heading and its content. One page must be set as the home page — the store will ask you to choose one.
| Page | Why it earns its place |
|---|---|
| Home | What this shop is, who it is for, and how ordering works. |
| Sizing or specification | Removes most of the questions your team would otherwise answer by email. |
| Delivery and deadlines | When orders are made and when they arrive — the second most asked question. |
| Contact | Who to ask, so they ask the right person. |
Write the home page for a first-time buyer
Most people who land on a branded store have been sent a link and have no idea what to expect. Three sentences — what this is, who can order, when it arrives — prevents most of the support that follows.
THE INTRODUCTION TEXT IS READ; THE REST IS SKIMMED
Put the deadline and the delivery expectation at the top. Anything below the first products will be found by almost nobody.