A branded store is easy to build and easy to abandon. These are the checks that separate a store that runs for years from one that quietly stops being used.
Before launch
- Place a full test order, including payment, with live payment mode off.
- Read every order email as a customer would.
- Open the storefront in a private window — that is how a real buyer arrives.
- Check it on a phone.
- Confirm the client's administrators can sign in.
- Switch live payment mode on, place one real order, and refund it.
Agree these with the client
| Question | Why it matters |
|---|---|
| Who owns the store internally? | Without an owner it becomes your admin job. |
| Who approves orders, and how quickly? | Unapproved orders look to buyers like orders that vanished. |
| Who receives pick-up deliveries? | Boxes arriving at a reception nobody warned is where collection stores fail. |
| How will people be told about it? | A store nobody links to sells nothing. |
Once a year
- Review prices against your costs.
- Retire products that have not sold.
- Check the administrators still work there.
- Update deadlines and delivery messages for the coming year.
A FORGOTTEN STORE STILL TAKES ORDERS